/* ============================================================
   REACH CONSULTANTS — Sitio estático (línea de diseño v3)
   Grafito + azul acero, dorado en cifras y acentos.
   Instrument Serif (itálicas) + Public Sans + IBM Plex Mono.
   Regla de marca: tipografía contenida, peso 400. Sin bold.
   ============================================================ */
:root{
  --bg:#14171c;
  --bg-2:#1a1e25;
  --bg-3:#20252e;
  --panel:#191d24;
  --steel:#4c7fb8;
  --steel-2:#7ea9d4;
  --gold:#cba357;
  --gold-2:#e6c885;
  --paper:#f1f0ec;
  --paper-2:#e4e2da;
  --text:#c6cdd6;
  --muted:#828d99;
  --ink:#161a20;
  --ink-soft:#454f5b;
  --line:rgba(255,255,255,.09);
  --line-gold:rgba(203,163,87,.32);
  --grid-line:rgba(255,255,255,.05);

  /* Escala de espaciado vertical del sistema. Cualquier separación entre
     bloques sale de aquí: no se escriben márgenes sueltos en el HTML. */
  --sp-sm:18px;
  --sp-md:22px;
  --sp-lg:26px;
  --sp-xl:34px;
  --sp-block:clamp(26px,5vw,38px);

  --maxw:1220px;
  --gut:clamp(20px,5vw,60px);
  --ease:cubic-bezier(.22,.61,.36,1);
  --t-display:clamp(1.95rem,1.15rem + 2.5vw,3.05rem);
  --t-h2:clamp(1.42rem,1.1rem + 1.15vw,2.02rem);
  --t-h3:1.14rem;
  --mono:"IBM Plex Mono",ui-monospace,monospace;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--bg);color:var(--text);
  font-family:"Public Sans",system-ui,sans-serif;font-size:1.03rem;line-height:1.72;
  -webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:var(--gold-2);text-decoration:none}
h1,h2,h3,h4{font-family:"Public Sans",system-ui,sans-serif;color:#fff;margin:0;
  line-height:1.24;font-weight:400;letter-spacing:-.012em}
h1{font-size:var(--t-display);line-height:1.16}
h2{font-size:var(--t-h2)}
h3{font-size:var(--t-h3)}
h4{font-size:1.06rem}
strong,b{font-weight:500}
.serif{font-family:"Instrument Serif",Georgia,serif;font-weight:400;letter-spacing:0}
p{margin:0 0 1.05em}p:last-child{margin-bottom:0}
ul{margin:0;padding:0;list-style:none}
:focus-visible{outline:2px solid var(--gold-2);outline-offset:3px;border-radius:2px}
.wrap{width:100%;max-width:var(--maxw);margin-inline:auto;padding-inline:var(--gut)}
.wrap-narrow{max-width:860px}
.skip{position:absolute;left:-9999px;top:0;z-index:200;background:var(--gold);color:#14171c;padding:12px 20px;font-weight:500}
.skip:focus{left:12px;top:12px}

.eyebrow{display:inline-flex;align-items:center;gap:12px;font-family:var(--mono);font-size:.74rem;font-weight:500;
  letter-spacing:.16em;text-transform:uppercase;color:var(--gold);margin:0 0 20px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--gold)}
.eyebrow.ink{color:var(--ink-soft)}.eyebrow.ink::before{background:var(--gold)}
.lead{font-size:clamp(1.02rem,1rem + .32vw,1.16rem);color:var(--muted);max-width:64ch;line-height:1.7}
.band-paper .lead{color:var(--ink-soft)}

.btn{display:inline-flex;align-items:center;gap:11px;font-family:"Public Sans",system-ui,sans-serif;font-size:.9rem;
  font-weight:500;letter-spacing:.01em;padding:15px 26px;border:1.5px solid transparent;
  transition:.28s var(--ease);cursor:pointer;line-height:1.2;text-align:left}
.btn svg{flex:none;transition:transform .28s var(--ease)}
.btn:hover svg{transform:translateX(4px)}
@media (prefers-reduced-motion:reduce){.btn:hover svg{transform:none}}
.btn-gold{background:var(--gold);color:#14171c;border-color:var(--gold)}
.btn-gold:hover{background:var(--gold-2);border-color:var(--gold-2)}
.btn-steel{background:transparent;color:#fff;border-color:var(--steel)}
.btn-steel:hover{background:rgba(76,127,184,.14);border-color:var(--steel-2)}
.btn-ghost{background:transparent;color:#fff;border-color:var(--line)}
.btn-ghost:hover{border-color:var(--gold);color:var(--gold-2)}
.btn-ink{background:transparent;color:var(--ink);border-color:var(--paper-2)}
.btn-ink:hover{border-color:var(--gold);color:var(--ink)}

/* ── HEADER ── */
.hd{position:sticky;top:0;z-index:100;background:rgba(20,23,28,.72);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.hd .wrap{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:78px}
.brand img{height:44px}
.nav{display:none;gap:26px;align-items:center}
.nav a{color:var(--muted);font-size:.88rem;font-weight:400;position:relative;padding:5px 0;transition:.25s}
.nav a::after{content:"";position:absolute;left:0;bottom:-2px;width:0;height:2px;background:var(--gold);transition:width .3s var(--ease)}
.nav a:hover,.nav a.on{color:#fff}
.nav a:hover::after,.nav a.on::after{width:100%}
.hd-cta{display:none}
@media(min-width:1100px){.nav{display:flex}.hd-cta{display:inline-flex}}
.burger{display:inline-flex;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:8px}
.burger span{width:26px;height:2px;background:var(--gold-2);display:block}
@media(min-width:1100px){.burger{display:none}}
.mnav{display:none;background:var(--bg-2);border-bottom:1px solid var(--line)}
.mnav.open{display:block}
.mnav a{display:block;padding:15px var(--gut);color:var(--text);border-top:1px solid var(--line);font-weight:400}
.mnav a.on{color:var(--gold-2)}

/* ── BANDAS ── */
.band{padding:clamp(56px,8vw,110px) 0}
.band-tight{padding:clamp(40px,6vw,76px) 0}
.band-paper{background:var(--paper);color:var(--ink-soft)}
.band-paper h2,.band-paper h3,.band-paper h4{color:var(--ink)}
.band-2{background:var(--bg-2)}
.sec-head{max-width:720px;margin-bottom:clamp(32px,4.5vw,50px)}
.sec-head p{color:var(--muted)}
.band-paper .sec-head p{color:var(--ink-soft)}

/* ── HERO (portada) ── */
.hero{position:relative;overflow:hidden;padding:clamp(48px,9vh,96px) 0 0;
  background:
    linear-gradient(var(--grid-line) 1px,transparent 1px) 0 0/100% 64px,
    radial-gradient(90% 70% at 80% 0%,rgba(76,127,184,.16),transparent 60%)}
.hero .wrap{position:relative;z-index:2}
.hero h1{max-width:21ch}
.hero h1 .serif{font-style:italic;color:var(--gold-2);letter-spacing:-.005em}
.hero p{margin-top:24px;max-width:62ch;font-size:clamp(1.02rem,1rem + .35vw,1.16rem);color:#aeb8c4}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:34px}
.hero-figrow{margin-top:clamp(44px,6vw,80px);display:grid;gap:24px;grid-template-columns:1fr;align-items:end}
@media(min-width:900px){.hero-figrow{grid-template-columns:1.35fr .65fr}}
.hero-img{border:1px solid var(--line);position:relative;overflow:hidden;margin:0}
.hero-img img{width:100%;aspect-ratio:16/9;object-fit:cover;opacity:.92}
.hero-metrics{display:grid;gap:1px;background:var(--line);border:1px solid var(--line)}
.hm{background:var(--bg);padding:20px 22px;display:flex;flex-direction:column;gap:4px}
.hm b{font-family:var(--mono);font-size:1.5rem;color:var(--gold);font-weight:400;line-height:1.1;font-variant-numeric:tabular-nums}
.hm span{font-size:.82rem;color:var(--muted);line-height:1.5}

/* ── CABECERA DE PÁGINA INTERNA ── */
.phead{position:relative;overflow:hidden;border-bottom:1px solid var(--line)}
.phead::before{content:"";position:absolute;inset:0;background-size:cover;background-position:center;opacity:.3}
.phead::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(20,23,28,.94),rgba(20,23,28,.62))}
.phead .wrap{position:relative;z-index:2;padding-block:clamp(52px,8vw,104px)}
.phead h1{max-width:24ch}
.phead h1 .serif{font-style:italic;color:var(--gold-2)}
.phead .lead{margin-top:22px;color:#aeb8c4}
.phead-detras::before{background-image:url("/assets/seccion-header-v2-1.jpg")}
.phead-servicios::before{background-image:url("/assets/seccion-header-v2-servicios.jpg")}
.phead-vision::before{background-image:url("/assets/seccion-header-vision-estrategicaV3.jpg")}
.phead-impacto::before{background-image:url("/assets/seccion-header-impacto.jpg")}
.phead-blog::before{background-image:url("/assets/seccion-header-v2-blog.jpg")}
.phead-legal::before{background-image:url("/assets/seccion-header-v2-1.jpg")}

/* ── LEDGER ANIMADO ── */
.strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-2);
  font-family:var(--mono);font-size:.82rem;color:var(--muted);overflow:hidden}
.strip .row{display:flex;gap:44px;padding:16px 0;white-space:nowrap;animation:mv 30s linear infinite}
@media(prefers-reduced-motion:reduce){.strip .row{animation:none;flex-wrap:wrap;white-space:normal;justify-content:center}}
.strip .row span{display:inline-flex;gap:44px;align-items:center}
.strip .row span::after{content:"—";color:var(--gold)}
@keyframes mv{to{transform:translateX(-50%)}}

/* ── INTRO 2 COLUMNAS ── */
.duo{display:grid;gap:clamp(28px,4.5vw,60px);grid-template-columns:1fr}
@media(min-width:920px){.duo{grid-template-columns:.9fr 1.1fr;align-items:center}}
@media(min-width:920px){.duo-rev{grid-template-columns:1.1fr .9fr}}
.fig{border:1px solid var(--line);position:relative;margin:0}
.band-paper .fig{border-color:var(--paper-2)}
.fig img{width:100%;aspect-ratio:1/.9;object-fit:cover}
.fig .badge{position:absolute;left:0;bottom:0;background:var(--gold);color:#14171c;font-family:var(--mono);
  font-size:.76rem;font-weight:500;padding:10px 16px;letter-spacing:.04em}

/* ── PROCESO NUMERADO ── */
.proc{display:grid;gap:1px;background:var(--paper-2);border:1px solid var(--paper-2);grid-template-columns:1fr}
@media(min-width:640px){.proc{grid-template-columns:1fr 1fr}}
@media(min-width:1000px){.proc{grid-template-columns:repeat(5,1fr)}}
.proc-4{grid-template-columns:1fr}
@media(min-width:760px){.proc-4{grid-template-columns:repeat(4,1fr)}}
.pstep{background:#fff;padding:clamp(24px,2.6vw,32px);display:flex;flex-direction:column;gap:12px}
.pstep .n{font-family:var(--mono);font-size:.76rem;color:var(--gold);letter-spacing:.1em}
.pstep .ic{width:44px;height:44px}
.pstep .ic img{width:44px;height:44px;object-fit:contain}
.pstep h3{color:var(--ink)}
.pstep p{font-size:.92rem;color:var(--ink-soft);margin:0}

/* ── TARJETAS (pilares / valores) ── */
.cards{display:grid;gap:20px;grid-template-columns:1fr}
@media(min-width:760px){.cards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:1020px){.cards-3{grid-template-columns:repeat(3,1fr)}}
.pcard{background:var(--panel);border:1px solid var(--line);padding:clamp(26px,2.8vw,36px);position:relative;transition:.32s var(--ease)}
.pcard::before{content:"";position:absolute;left:0;top:0;width:3px;height:0;background:var(--gold);transition:height .4s var(--ease)}
.pcard:hover{border-color:var(--line-gold);background:var(--bg-3)}
.pcard:hover::before{height:100%}
.pcard .ic{width:56px;height:56px;margin-bottom:20px;background:rgba(255,255,255,.04);display:flex;align-items:center;justify-content:center}
.pcard .ic img{width:34px;height:34px;filter:brightness(0) invert(1);opacity:.9}
.pcard h3{margin-bottom:10px}
.pcard p{color:var(--muted);font-size:.95rem;margin:0}

/* ── TARJETAS CON FOTO (principios) ── */
.vcard{border:1px solid var(--line);background:var(--bg-2);overflow:hidden;display:flex;flex-direction:column;transition:.32s var(--ease)}
.vcard:hover{border-color:var(--line-gold)}
.vcard-media{aspect-ratio:16/10;overflow:hidden}
.vcard-media img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease)}
.vcard:hover .vcard-media img{transform:scale(1.04)}
@media(prefers-reduced-motion:reduce){.vcard:hover .vcard-media img{transform:none}}
.vcard-body{padding:clamp(22px,2.4vw,30px);display:flex;flex-direction:column;gap:10px;flex:1}
.vcard-body .n{font-family:var(--mono);font-size:.72rem;color:var(--gold);letter-spacing:.1em}
.vcard-body p{color:var(--muted);font-size:.94rem;margin:0}

/* ── SERVICIOS: carrusel y detalle ── */
.svc-head{display:flex;flex-wrap:wrap;gap:20px;align-items:flex-end;justify-content:space-between;margin-bottom:40px}
.swiper.svc{overflow:visible}
.scard{background:#fff;border:1px solid var(--paper-2);padding:clamp(26px,2.8vw,36px);height:auto;min-height:300px;
  display:flex;flex-direction:column;transition:.34s var(--ease)}
.scard:hover{border-color:var(--gold);transform:translateY(-4px)}
@media(prefers-reduced-motion:reduce){.scard:hover{transform:none}}
.scard .n{font-family:var(--mono);font-size:.84rem;color:var(--gold);letter-spacing:.1em;margin-bottom:auto;
  padding-bottom:14px;border-bottom:1px solid var(--paper-2);width:100%}
.scard h3{color:var(--ink);margin:24px 0 12px}
.scard p{color:var(--ink-soft);font-size:.94rem;margin:0}
.svc-nav{display:flex;gap:12px}
.snav{width:48px;height:48px;border:1.5px solid var(--paper-2);background:transparent;color:var(--ink);cursor:pointer;
  display:inline-flex;align-items:center;justify-content:center;transition:.3s}
.snav:hover{background:var(--gold);border-color:var(--gold);color:#14171c}

.svc-list{display:grid;gap:1px;background:var(--line);border:1px solid var(--line)}
.svc-item{background:var(--bg);display:grid;grid-template-columns:1fr;gap:0}
@media(min-width:860px){
  .svc-item{grid-template-columns:.85fr 1.15fr;align-items:stretch}
  .svc-item:nth-child(even){grid-template-columns:1.15fr .85fr}
  .svc-item:nth-child(even) .svc-item-media{order:2}
}
.svc-item-media{overflow:hidden;position:relative;background:var(--bg-2);aspect-ratio:3/2;align-self:center;width:100%}
.svc-item-media img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0}
.svc-item-body{padding:clamp(28px,3.4vw,48px);display:flex;flex-direction:column;gap:12px;justify-content:center}
.svc-item-body .n{font-family:var(--mono);font-size:.74rem;color:var(--gold);letter-spacing:.12em}
.svc-item-body .ic{width:52px;height:52px;background:rgba(255,255,255,.04);display:flex;align-items:center;justify-content:center;margin-bottom:4px}
.svc-item-body .ic img{width:32px;height:32px;filter:brightness(0) invert(1);opacity:.9}
.svc-item-body p{color:var(--muted);font-size:.96rem;margin:0}

/* ── LISTA "POR QUÉ" ── */
.why-list{display:flex;flex-direction:column}
.wr{display:grid;grid-template-columns:auto 1fr auto;gap:18px;align-items:center;padding:22px 0;border-top:1px solid var(--paper-2)}
.wr:first-child{border-top:0}
.wr .k{font-family:var(--mono);color:var(--gold);font-size:.8rem;letter-spacing:.06em}
.wr h3{color:var(--ink);margin-bottom:4px}
.wr p{color:var(--ink-soft);font-size:.93rem;margin:0}
.wr .mark{width:32px;height:32px;border:1px solid var(--line-gold);display:flex;align-items:center;justify-content:center;color:var(--gold);flex:none}
.why-fig{border:1px solid var(--line);position:relative;margin:0}
.why-fig img{width:100%;aspect-ratio:1/1.1;object-fit:cover}
.why-fig .cap{position:absolute;left:0;bottom:0;right:0;padding:20px;background:linear-gradient(transparent,rgba(20,23,28,.9));
  color:#fff;font-family:var(--mono);font-size:.8rem;line-height:1.5}

/* ── CITA / VISIÓN ── */
.vision{background:var(--bg-2);position:relative;overflow:hidden}
.vision::before{content:"";position:absolute;inset:0;
  background:linear-gradient(var(--grid-line) 1px,transparent 1px) 0 0/100% 56px;opacity:.6}
.vision .wrap{position:relative;z-index:2;max-width:980px}
.vision blockquote{margin:0;font-size:clamp(1.3rem,1rem + 1.5vw,2.05rem);line-height:1.38;color:#fff;text-wrap:balance;font-weight:400}
.vision blockquote .serif{font-style:italic;color:var(--gold-2)}
.vision .cite{margin-top:32px;display:flex;align-items:center;gap:16px}
.vision .cite .bar{width:40px;height:1px;background:var(--gold);flex:none}
.vision .cite b{color:#fff;font-weight:400;display:block}
.vision .cite span{color:var(--muted);display:block;font-size:.85rem}

/* ── EQUIPO ── */
.team{display:grid;gap:24px;grid-template-columns:1fr}
@media(min-width:900px){.team{grid-template-columns:1fr 1fr}}
.member{border:1px solid var(--line);background:var(--bg-2);display:flex;flex-direction:column}
.member-media{position:relative;aspect-ratio:1/1;overflow:hidden}
.member-media img{width:100%;height:100%;object-fit:cover}
.member-media .flag{position:absolute;left:0;bottom:0;background:rgba(20,23,28,.86);color:var(--gold-2);
  font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;padding:9px 15px}
.member-body{padding:clamp(24px,2.8vw,36px);display:flex;flex-direction:column;gap:12px}
.member-body h3{font-size:1.22rem}
.member-body p{color:var(--muted);font-size:.94rem;margin:0}

/* ── ARTÍCULO / TEXTO LARGO ── */
.prose h2{margin:clamp(34px,4vw,52px) 0 14px;font-size:clamp(1.24rem,1rem + .8vw,1.55rem)}
.prose h2:first-child{margin-top:0}
.prose h3{margin:28px 0 10px;color:#fff}
.prose p{color:var(--text);margin-bottom:1.15em}
.prose p.dim{color:var(--muted)}
.prose ul.bullets{margin:0 0 1.15em;display:flex;flex-direction:column;gap:9px}
.prose ul.bullets li{position:relative;padding-left:20px;color:var(--text)}
.prose ul.bullets li::before{content:"";position:absolute;left:0;top:.72em;width:8px;height:1px;background:var(--gold)}
.byline{font-family:var(--mono);font-size:.78rem;color:var(--gold);letter-spacing:.06em;margin-bottom:26px}
.pull{border-left:2px solid var(--gold);padding:6px 0 6px 22px;margin:26px 0;color:#fff;font-size:1.06rem;line-height:1.6}

/* ── CASOS DE ÉXITO ── */
.case{border:1px solid var(--line);background:var(--bg-2);display:grid;grid-template-columns:1fr;overflow:hidden}
@media(min-width:900px){
  .case{grid-template-columns:.8fr 1.2fr}
  .case-rev{grid-template-columns:1.2fr .8fr}
  .case-rev .case-media{order:2}
}
.case-media{position:relative;min-height:260px;overflow:hidden}
.case-media img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0}
.case-body{padding:clamp(28px,3.4vw,52px);display:flex;flex-direction:column;gap:14px}
.case-body .n{font-family:var(--mono);font-size:.74rem;color:var(--gold);letter-spacing:.12em}
.case-body h3{font-size:clamp(1.2rem,1rem + .8vw,1.5rem)}
.case-body p{color:var(--muted);font-size:.97rem;margin:0}
.case-kpis{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);grid-template-columns:1fr 1fr;margin-top:6px}
.case-kpis div{background:var(--bg);padding:16px 18px}
.case-kpis b{display:block;font-family:var(--mono);font-size:1.35rem;color:var(--gold);font-weight:400;font-variant-numeric:tabular-nums}
.case-kpis span{font-size:.8rem;color:var(--muted)}
.case-note{border-top:1px solid var(--line);padding-top:16px;margin-top:4px;color:var(--text);font-size:.95rem}
.case-note b{color:var(--gold-2);font-weight:400}

/* ── DIAGNÓSTICO ── */
.diag-head{display:grid;gap:clamp(24px,4.5vw,52px);grid-template-columns:1fr;margin-bottom:clamp(30px,4.5vw,44px)}
@media(min-width:900px){.diag-head{grid-template-columns:1fr 1fr;align-items:end}}
.diag-badges{display:flex;flex-wrap:wrap;gap:10px;margin-top:20px;font-family:var(--mono)}
.diag-badges li{font-size:.76rem;color:var(--gold-2);border:1px solid var(--line-gold);padding:8px 14px;letter-spacing:.04em}
.diag-frame{border:1px solid var(--line-gold);background:var(--bg-2);position:relative}
.diag-frame .bar{display:flex;align-items:center;gap:14px;padding:14px 20px;border-bottom:1px solid var(--line);
  font-family:var(--mono);font-size:.78rem;color:var(--muted)}
.diag-frame .bar .dot{width:9px;height:9px;border-radius:50%;background:var(--gold);flex:none}
.diag-embed{position:relative;min-height:760px}
.diag-embed iframe{width:100%;height:760px;border:0;display:block;background:var(--bg)}
@media(max-width:600px){.diag-embed iframe{height:1020px}.diag-embed{min-height:1020px}}

/* ── CTA PREVIA AL PIE ── */
.cta-card{border:1px solid var(--line-gold);background:var(--bg-2);padding:clamp(30px,4.5vw,60px);
  display:grid;gap:30px;grid-template-columns:1fr;position:relative;overflow:hidden}
.cta-card::before{content:"";position:absolute;inset:0;background:linear-gradient(var(--grid-line) 1px,transparent 1px) 0 0/100% 52px;opacity:.6;pointer-events:none}
@media(min-width:860px){.cta-card{grid-template-columns:1.15fr .85fr;align-items:center}}
.cta-card>*{position:relative;z-index:2}
.cta-card p{color:var(--muted);margin-top:12px}
.cta-actions{display:flex;gap:14px;flex-wrap:wrap}

/* ── CONTACTO ── */
.contact{background:var(--paper);color:var(--ink-soft)}
.contact-grid{display:grid;gap:clamp(32px,4.5vw,60px);grid-template-columns:1fr}
@media(min-width:940px){.contact-grid{grid-template-columns:.95fr 1.05fr}}
.contact h2{color:var(--ink)}
.contact .lead{color:var(--ink-soft);margin-top:16px}
.wa{margin-top:26px;display:flex;flex-direction:column;gap:14px;max-width:380px}
.wa .hint{font-size:.84rem;color:var(--ink-soft)}
.contact-meta{margin-top:28px;display:flex;flex-direction:column;gap:8px;font-family:var(--mono);font-size:.8rem;color:var(--ink-soft)}
.contact-meta a{color:var(--ink)}
.form-card{background:#fff;border:1px solid var(--paper-2);padding:clamp(22px,3.2vw,36px)}
.form-card .form-title{font-family:var(--mono);font-size:.76rem;letter-spacing:.1em;text-transform:uppercase;
  color:var(--ink-soft);margin-bottom:18px;display:block}
.form-note{margin-top:16px;font-size:.82rem;color:var(--ink-soft);line-height:1.55}

/* ── BLOG ── */
.blog-lead{border:1px solid var(--line-gold);background:var(--bg-2);padding:clamp(24px,3.2vw,44px)}
.blog-lead .kicker{font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;color:var(--gold);display:block;margin-bottom:16px}
.blog-lead .meta{font-family:var(--mono);font-size:.72rem;color:var(--muted);margin-bottom:12px}
.blog-lead h2{font-size:clamp(1.28rem,1rem + 1.2vw,1.8rem);line-height:1.32;max-width:28ch;margin-bottom:14px}
.blog-lead p{color:var(--muted);font-size:.95rem;line-height:1.72;max-width:72ch;margin-bottom:18px}
.blog-strip{margin-top:clamp(22px,3vw,34px);aspect-ratio:21/6;overflow:hidden;border:1px solid var(--line)}
.blog-strip img{width:100%;height:100%;object-fit:cover;filter:saturate(.92)}
@media(max-width:760px){.blog-strip{aspect-ratio:16/9}}
.readmore{display:inline-flex;align-items:center;gap:10px;color:var(--gold-2);font-weight:400;font-size:.9rem}
.readmore svg{transition:transform .3s var(--ease)}
.readmore:hover svg{transform:translateX(3px)}
@media(prefers-reduced-motion:reduce){.readmore:hover svg{transform:none}}
.section-h{display:flex;align-items:baseline;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-bottom:clamp(24px,3.4vw,38px)}
.ledger{border-top:1px solid var(--line)}
.lrow{display:grid;grid-template-columns:auto 118px minmax(0,1fr) auto;gap:clamp(12px,2vw,26px);align-items:baseline;
  padding:clamp(15px,1.9vw,21px) clamp(4px,.8vw,10px);border-bottom:1px solid var(--line);
  text-decoration:none;color:inherit;transition:background .25s var(--ease),padding-left .25s var(--ease)}
.lrow:hover{background:var(--bg-2);padding-left:clamp(12px,1.6vw,20px)}
.lnum{font-family:var(--mono);font-size:.72rem;color:var(--gold);letter-spacing:.06em}
.lcat{font-family:var(--mono);font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.lmain{display:flex;flex-direction:column;gap:5px;min-width:0}
.ltit{font-size:1rem;font-weight:400;line-height:1.36;color:var(--text)}
.lrow:hover .ltit{color:#fff}
.lsum{font-size:.83rem;color:var(--muted);line-height:1.55}
.ldate{font-family:var(--mono);font-size:.7rem;color:var(--muted);white-space:nowrap}
@media(max-width:820px){
  .lrow{grid-template-columns:auto minmax(0,1fr);row-gap:7px}
  .lcat{grid-column:2}.lmain{grid-column:2}.ldate{grid-column:2}
}
.post-nav{display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;border-top:1px solid var(--line);
  padding-top:24px;margin-top:clamp(34px,4.5vw,52px)}

/* ── PIE ── */
.foot{background:var(--bg);border-top:1px solid var(--line);padding:clamp(44px,6.5vw,76px) 0 36px}
.foot-grid{display:grid;gap:34px;grid-template-columns:1fr}
@media(min-width:760px){.foot-grid{grid-template-columns:1.5fr 1fr 1fr}}
.foot img{height:42px;margin-bottom:20px}
.foot p{color:var(--muted);font-size:.92rem;max-width:36ch}
.foot h2{font-family:var(--mono);font-size:.76rem;letter-spacing:.12em;text-transform:uppercase;color:var(--gold);margin-bottom:16px;font-weight:500}
.foot ul{display:flex;flex-direction:column;gap:10px}
.foot a{color:var(--muted);font-size:.92rem}
.foot a:hover{color:#fff}
.foot-base{margin-top:clamp(36px,5vw,56px);padding-top:24px;border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;color:var(--muted);font-size:.82rem;font-family:var(--mono)}

/* ── REVELADO ── */
.reveal{opacity:0;transform:translateY(24px)}
.is-in{opacity:1;transform:none;transition:opacity .78s var(--ease),transform .78s var(--ease)}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1!important;transform:none!important;transition:none!important}}

/* ── Ticker de mercado (hero) ── */
.mkt{border:1px solid var(--line);background:var(--bg-2);padding:18px 20px;align-self:start}
.mkt-h{font-family:var(--mono);font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);display:flex;align-items:center;gap:8px;margin-bottom:14px}
.mkt-dot{width:6px;height:6px;border-radius:50%;background:var(--gold);flex:none}
.mkt-s{font-family:var(--mono);font-size:.62rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin:18px 0 4px}
.mkt-row{display:flex;align-items:baseline;justify-content:space-between;gap:10px;padding:8px 0;border-top:1px solid var(--line)}
.mkt-l{font-family:var(--mono);font-size:.68rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);min-width:0}
.mkt-v{font-family:var(--mono);font-size:1.02rem;color:var(--text);font-variant-numeric:tabular-nums;margin-left:auto;white-space:nowrap}
.mkt-c{font-family:var(--mono);font-size:.68rem;min-width:60px;text-align:right;color:var(--muted);font-variant-numeric:tabular-nums;white-space:nowrap}
.mkt-c.is-up{color:#5c9e86}.mkt-c.is-down{color:#c07a72}
.mkt-f{font-family:var(--mono);font-size:.62rem;color:var(--muted);margin-top:12px;letter-spacing:.04em}
@media(min-width:1000px){
  .hero .wrap{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(240px,.7fr);gap:clamp(28px,4vw,60px);align-items:start}
  .hero .wrap>.reveal:first-child{grid-column:1}
  .hero .wrap>.mkt{grid-column:2}
  .hero .wrap>.hero-figrow{grid-column:1 / -1;margin-top:clamp(30px,4vw,52px)}
}

/* ── Hero: niebla de acero (CSS puro + grano SVG) ── */
.hero{position:relative;overflow:hidden;background:#0f1217}
.hero-mesh{position:absolute;inset:-18%;z-index:1;filter:blur(26px);
  background:
    radial-gradient(40% 48% at 66% 20%,rgba(74,124,182,.85),transparent 66%),
    radial-gradient(34% 40% at 88% 52%,rgba(203,163,87,.34),transparent 64%),
    radial-gradient(38% 44% at 32% 30%,rgba(52,88,133,.62),transparent 66%),
    radial-gradient(44% 52% at 58% 92%,rgba(18,25,35,.95),transparent 66%),
    radial-gradient(54% 64% at 2% 84%,rgba(24,33,46,.92),transparent 70%);
  animation:heroDrift 52s cubic-bezier(.4,0,.2,1) infinite alternate}
.hero-grain{position:absolute;inset:0;z-index:2;opacity:.30;mix-blend-mode:overlay;pointer-events:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='260' height='260'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='260' height='260' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size:260px 260px}
.hero-rule{position:absolute;left:0;right:0;bottom:0;height:1px;z-index:3;
  background:linear-gradient(90deg,transparent,rgba(203,163,87,.34) 38%,rgba(203,163,87,.10) 72%,transparent)}
.hero-scrim{position:absolute;inset:0;z-index:4;pointer-events:none;background:
  linear-gradient(98deg,rgba(15,18,23,.90) 0%,rgba(15,18,23,.70) 34%,rgba(15,18,23,.16) 68%,rgba(15,18,23,0) 100%)}
.hero .wrap{position:relative;z-index:5}
@keyframes heroDrift{
  0%{transform:translate3d(0,0,0) scale(1)}
  50%{transform:translate3d(-2.5%,1.6%,0) scale(1.06)}
  100%{transform:translate3d(2%,-1.4%,0) scale(1.03)}
}
@media (prefers-reduced-motion:reduce){.hero-mesh{animation:none}}
/* Sin la foto azul, las cifras ocupan el ancho completo */
.hero-figrow{grid-template-columns:1fr}



/* ── Cabecera del blog: luz arquitectonica (CSS puro, sin foto) ── */
.phead-light{background:#0e1116}
.phead-light::before{display:none}          /* fuera la foto de cabecera */
.phead-light .wrap{position:relative;z-index:6}
.lz-field{position:absolute;inset:0;z-index:1;
  background:
    radial-gradient(96% 78% at 96% -6%,rgba(96,146,206,.42),transparent 62%),
    radial-gradient(62% 54% at 62% 6%,rgba(150,190,228,.22),transparent 64%),
    radial-gradient(70% 60% at 4% 106%,rgba(203,163,87,.13),transparent 70%),
    radial-gradient(80% 70% at 30% 96%,rgba(10,13,18,.85),transparent 66%),
    linear-gradient(166deg,#1a212a 0%,#12161d 46%,#0d1015 100%)}
.lz-shafts{position:absolute;inset:-40% -20%;z-index:2;transform:skewX(-16deg);
  background:repeating-linear-gradient(90deg,
    rgba(255,255,255,0) 0 56px,
    rgba(197,221,244,.085) 56px 120px,
    rgba(255,255,255,0) 120px 125px,
    rgba(197,221,244,.24) 125px 126px,
    rgba(255,255,255,0) 126px 132px,
    rgba(197,221,244,.040) 132px 194px,
    rgba(255,255,255,0) 194px 308px);
  filter:blur(2px);
  -webkit-mask-image:radial-gradient(88% 96% at 86% 0%,#000 8%,transparent 80%);
  mask-image:radial-gradient(88% 96% at 86% 0%,#000 8%,transparent 80%)}
.lz-beam{position:absolute;top:-40%;bottom:-40%;left:56%;width:min(280px,30vw);z-index:3;
  transform:skewX(-16deg);filter:blur(14px);
  background:linear-gradient(90deg,transparent,rgba(230,200,133,.20) 46%,rgba(230,200,133,.05) 72%,transparent);
  animation:lzSweep 26s cubic-bezier(.4,0,.2,1) infinite alternate}
.lz-edge{position:absolute;left:0;right:0;bottom:0;height:1px;z-index:4;
  background:linear-gradient(90deg,transparent,rgba(126,169,212,.30) 46%,transparent)}
.lz-scrim{position:absolute;inset:0;z-index:5;pointer-events:none;background:
  linear-gradient(100deg,rgba(14,17,22,.90) 0%,rgba(14,17,22,.70) 32%,rgba(14,17,22,.18) 66%,rgba(14,17,22,0) 100%)}
@keyframes lzSweep{0%{transform:skewX(-17deg) translateX(-16%)}100%{transform:skewX(-17deg) translateX(22%)}}
@media (prefers-reduced-motion:reduce){.lz-beam{animation:none}}

/* ── Las 3 cifras como tarjetas con imagen ── */
.hero-cards{display:grid;gap:16px;grid-template-columns:1fr;margin-top:0}
@media(min-width:820px){.hero-cards{grid-template-columns:repeat(3,1fr)}}
.hcard{border:1px solid var(--line);background:var(--bg-2);overflow:hidden;display:flex;flex-direction:column;
  transition:border-color .3s var(--ease),transform .3s var(--ease)}
.hcard:hover{border-color:rgba(203,163,87,.42);transform:translateY(-3px)}
.hcard-img{aspect-ratio:16/10;overflow:hidden;position:relative}
.hcard-img::after{content:"";position:absolute;inset:0;
  background:linear-gradient(180deg,rgba(20,23,28,0) 42%,rgba(20,23,28,.78))}
.hcard-img img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s var(--ease)}
.hcard:hover .hcard-img img{transform:scale(1.045)}
.hcard-b{padding:17px 20px 20px}
.hcard-b b{display:block;font-family:var(--mono);font-size:1.32rem;color:var(--gold);font-weight:400;
  letter-spacing:-.01em;margin-bottom:6px}
.hcard-b span{font-size:.86rem;color:var(--muted);line-height:1.5}
@media (prefers-reduced-motion:reduce){.hcard,.hcard-img img{transition:none}}

/* La cinta debe recortar su fila: sin esto el nowrap ensancha toda la pagina
   y aparece una franja vacia a la derecha. */
.strip{overflow:hidden;max-width:100%}

/* Aire abajo del hero (las tarjetas ya no quedan pegadas al borde) y CTA por tarjeta */
.hero{padding-bottom:clamp(34px,5vw,62px)}
.hero .wrap>.hero-figrow{margin-top:clamp(22px,3vw,34px)}
.hcard{text-decoration:none;color:inherit}
.hcard-cta{display:inline-flex;align-items:center;gap:7px;margin-top:13px;font-family:var(--mono);
  font-size:.74rem;letter-spacing:.06em;text-transform:uppercase;color:var(--gold)}
.hcard-cta svg{transition:transform .3s var(--ease)}
.hcard:hover .hcard-cta svg{transform:translateX(4px)}
.hcard:focus-visible{outline:2px solid var(--gold);outline-offset:3px}

/* ── Guarda dura contra desbordamiento horizontal ──────────────────
   Ninguna seccion puede ensanchar la pagina. Se usa `clip` y NO `hidden`
   a proposito: `overflow-x:hidden` obliga a overflow-y:auto y rompe el
   header sticky; `clip` recorta sin crear contenedor de scroll. */
html,body{overflow-x:clip}
/* El ticker tiene cifras y nombres con nowrap: sin min-width:0 su ancho
   minimo puede ensanchar la columna de la rejilla y con ella la pagina. */
.hero .wrap>.mkt{min-width:0}
.mkt-row{min-width:0}
.mkt-l{min-width:0;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}

/* ── ARTICULO EDITORIAL: infografia, cifras, tabla y nota metodologica ──
   Regla de marca: tipografia contenida, peso 400. Nada crece de tamano
   por ser un dato: el color y la mono hacen el trabajo, no el peso. */
.artbadges{display:flex;flex-wrap:wrap;gap:10px;margin:22px 0 0;font-family:var(--mono)}
.artbadges li{font-size:.72rem;color:var(--gold-2);border:1px solid var(--line-gold);padding:7px 13px;letter-spacing:.05em}

/* Infografia vertical: se muestra completa, nunca recortada. */
.infog{margin:clamp(28px,4vw,46px) 0;border:1px solid var(--line);background:var(--bg-2)}
.infog>a{display:block;background:#fff}
.infog img{width:100%;height:auto;display:block}
.infog figcaption{display:flex;flex-wrap:wrap;gap:8px 16px;justify-content:space-between;align-items:baseline;
  padding:13px 16px;border-top:1px solid var(--line);font-family:var(--mono);font-size:.7rem;
  letter-spacing:.05em;color:var(--muted);line-height:1.6}
.infog figcaption a{color:var(--gold-2)}

/* Cifras destacadas */
.kpis{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);
  grid-template-columns:1fr;margin:clamp(24px,3.2vw,34px) 0}
@media(min-width:540px){.kpis{grid-template-columns:repeat(2,1fr)}}
@media(min-width:820px){.kpis-3{grid-template-columns:repeat(3,1fr)}}
.kpi{background:var(--bg);padding:18px 20px;display:flex;flex-direction:column;gap:5px}
.kpi b{font-family:var(--mono);font-size:1.28rem;color:var(--gold);font-weight:400;line-height:1.16;
  font-variant-numeric:tabular-nums;letter-spacing:-.01em}
.kpi span{font-size:.83rem;color:var(--muted);line-height:1.5}

/* Tabla financiera: se desplaza sola, la pagina nunca lo hace */
.tablewrap{margin:clamp(24px,3.2vw,34px) 0;border:1px solid var(--line);overflow-x:auto;
  -webkit-overflow-scrolling:touch}
.ftable{width:100%;min-width:520px;border-collapse:collapse;font-size:.9rem}
.ftable caption{caption-side:top;text-align:left;padding:13px 16px;border-bottom:1px solid var(--line);
  font-family:var(--mono);font-size:.68rem;letter-spacing:.13em;text-transform:uppercase;color:var(--gold);background:var(--bg-2)}
.ftable th,.ftable td{padding:13px 16px;text-align:right;border-bottom:1px solid var(--line);white-space:nowrap}
.ftable th:first-child,.ftable td:first-child{text-align:left;white-space:normal}
.ftable thead th{font-family:var(--mono);font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--muted);font-weight:400;background:var(--bg-2)}
.ftable tbody th{font-weight:400;color:var(--text)}
.ftable tbody td{color:var(--text);font-family:var(--mono);font-variant-numeric:tabular-nums}
.ftable tbody tr:last-child th,.ftable tbody tr:last-child td{border-bottom:0}
.ftable .up{color:#5c9e86}
.ftable .down{color:#c07a72}

/* Pasos numerados dentro del articulo (ramas / decisiones) */
.steps{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);
  grid-template-columns:1fr;margin:clamp(24px,3.2vw,34px) 0}
@media(min-width:720px){.steps{grid-template-columns:repeat(2,1fr)}}
.step{background:var(--bg);padding:22px;display:grid;grid-template-columns:auto minmax(0,1fr);gap:14px;align-items:start}
.step .n{font-family:var(--mono);font-size:.74rem;color:var(--gold);letter-spacing:.08em;padding-top:.3em}
.prose .step h3{font-size:1rem;margin:0 0 7px;color:#fff}
.step p{font-size:.91rem;color:var(--muted);margin:0;line-height:1.65}
.step .imp{display:inline-block;margin-top:12px;font-family:var(--mono);font-size:.71rem;letter-spacing:.06em;
  color:var(--gold-2);border:1px solid var(--line-gold);padding:5px 11px}

/* Nota metodologica */
.methnote{margin-top:clamp(30px,4.5vw,46px);border:1px solid var(--line);background:var(--bg-2);
  padding:clamp(19px,2.6vw,28px)}
.prose .methnote h2{font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--gold);margin:0 0 10px}
.methnote p{font-size:.86rem;color:var(--muted);line-height:1.7;margin:0}

/* Bloque de cierre: pregunta + acciones */
.askbox{border:1px solid var(--line-gold);background:var(--bg-2);padding:clamp(22px,3vw,34px);
  margin:clamp(28px,4vw,44px) 0 0}
.prose .askbox h2{margin:0 0 12px;font-size:clamp(1.14rem,1rem + .5vw,1.34rem)}
.askbox p{color:var(--muted);font-size:.95rem}
.askbox .cta-actions{margin-top:20px}

/* ── BLOG: filtros por categoria y destacado con infografia ── */
.bfilters{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:clamp(22px,3vw,32px)}
.bfilter{font-family:var(--mono);font-size:.71rem;letter-spacing:.11em;text-transform:uppercase;
  color:var(--muted);background:transparent;border:1px solid var(--line);padding:9px 15px;cursor:pointer;
  line-height:1.2;transition:.26s var(--ease)}
.bfilter:hover{border-color:var(--line-gold);color:var(--gold-2)}
.bfilter[aria-pressed="true"]{border-color:var(--gold);color:var(--gold);background:rgba(203,163,87,.09)}
.blog-lead[hidden],.lrow[hidden],.ledger-block[hidden]{display:none}
.blog-lead-grid{display:grid;gap:clamp(24px,3.2vw,42px);grid-template-columns:1fr;align-items:start}
@media(min-width:900px){.blog-lead-grid{grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr)}}
.blog-lead-fig{margin:0 auto;max-width:420px;border:1px solid var(--line);background:#fff;display:block}
@media(min-width:900px){.blog-lead-fig{max-width:none;margin:0}}
.blog-lead-fig img{width:100%;height:auto;display:block}
.section-h-sp{margin-top:clamp(40px,6vw,72px)}

/* ============================================================
   CAPA SEO / AEO / GEO — utilidades del sistema y bloques nuevos
   Nada aquí cambia el diseño: sustituye los estilos inline que
   había en el HTML y da forma a los bloques semánticos añadidos.
   ============================================================ */

/* ── Utilidades de separación (siempre desde la escala del sistema) ── */
.gap-sm{margin-top:var(--sp-sm)}
.gap-md{margin-top:var(--sp-md)}
.gap-lg{margin-top:var(--sp-lg)}
.gap-xl{margin-top:var(--sp-xl)}
.gap-b-lg{margin-bottom:var(--sp-lg)}

/* ── Sustituciones semánticas de los antiguos style="" ── */
.sec-head.sec-head-tight{margin-bottom:var(--sp-lg)}
.svc-head-col{max-width:640px}
.h-accent{color:var(--gold-2)}
.band-paper.band-paper-2{background:var(--paper-2)}
.duo .prose-gap{margin-top:var(--sp-md)}
.wa .btn{justify-content:center}
.case + .case{margin-top:var(--sp-md)}

/* ── Aire entre el CTA del hero y el ticker de mercado ──────────────
   Hasta 999px el hero es una sola columna y .mkt cae justo debajo de
   .hero-actions; sin esto el ticker se pega al botón. A partir de
   1000px el hero es rejilla de dos columnas y no debe llevar margen. */
@media(max-width:999px){
  .hero .wrap>.mkt{margin-top:var(--sp-block)}
}

/* ── Preguntas frecuentes (AEO) ── */
.faq{display:grid;gap:1px;background:var(--line);border:1px solid var(--line);grid-template-columns:1fr}
@media(min-width:860px){.faq{grid-template-columns:repeat(2,1fr)}}
.faq-item{background:var(--bg);padding:clamp(22px,2.8vw,32px)}
.faq-q{font-size:1.02rem;line-height:1.4;margin:0 0 10px}
.faq-a{color:var(--muted);font-size:.94rem;line-height:1.72;margin:0}
.faq-a a{color:var(--gold-2)}

/* ── Resumen de puntos clave al inicio del artículo (GEO) ── */
.keypoints{border:1px solid var(--line-gold);background:var(--bg-2);
  padding:clamp(20px,2.6vw,28px);margin:0 0 clamp(26px,3.4vw,36px)}
.prose .keypoints h2{font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--gold);margin:0 0 12px}
.keypoints ul{display:flex;flex-direction:column;gap:9px}
.keypoints li{position:relative;padding-left:20px;color:var(--text);font-size:.95rem;line-height:1.62}
.keypoints li::before{content:"";position:absolute;left:0;top:.72em;width:8px;height:1px;background:var(--gold)}

/* ── Definición de un término del dominio en su primera aparición ── */
.prose p.defnote{border-left:2px solid var(--steel);padding:4px 0 4px 18px;margin:0 0 1.15em;
  color:var(--text);font-size:.95rem;line-height:1.7}
.defnote dfn{font-style:normal;color:var(--gold-2)}

/* ── Movimiento reducido: los dos elementos que aún faltaban ── */
@media (prefers-reduced-motion:reduce){
  .lrow,.bfilter{transition:none}
  .lrow:hover{padding-left:clamp(4px,.8vw,10px)}
}